TR Frill Grill
TR Fire Grill Heats Things Up with First Franchise Location
Waikiki Beach welcomes award-winning concept featuring freshly crafted, seasonally inspired artisanal food and beverages
ORLANDO, Fla. – December 12, 2016 – Romacorp, Inc., the parent company of TR Fire Grill, is excited to announce the opening of its newest restaurant, located on Waikiki Beach in Honolulu, Hawaii. This is the second location for the award-winning TR Fire Grill concept and the first ever franchise location. Launched in Winter Park, Florida in November 2015, TR Fire Grill has been recognized as 2016 Best New Restaurant, 2016 Best Craft Cocktail Bar, and for 2015 and 2016 Best Cuisine in Orlando. The TR Fire Grill on Waikiki Beach is owned and operated by WDI International, Inc., Romacorp’s franchisee in Hawaii, California, Guam, Bali and Japan.
“We are thrilled to introduce TR Fire Grill to Waikiki Beach, a community known for its vibrant nightlife and exciting dining experiences,” said Stephen K. Judge, President and Chief Executive officer of Romacorp, Inc. “TR Fire Grill has quickly been recognized with numerous accolades, and we are excited to immerse ourselves in the local ingredients and flavors of Hawaii with our new chef-driven concept. We are confident that Jun Horiuchi and his team will be successful as they bring the unique TR Fire Grill experience to Hawaii.”
TR Fire Grill is a seasonally inspired, chef-driven American bistro with a passion for crafting fresh, artisanal dishes and culinary experiences. Meats and vegetables are smoked in-house daily using real hickory wood. Steaks are 100% all-natural beef, with no antibiotics, hormones, or GMOs. Sauces and specialty condiments are made in-house, ensuring robust, authentic flavor. Craft cocktails are made with liquors aged in small oak barrels or infused with the flavors of fresh fruit and spices. TR Fire Grill handcrafts their mixes and syrups in-house to create the perfect artisanal cocktail.
“This is a great opportunity for our team, and I am very excited to be the first to introduce this one-of-a-kind award-winning concept to the Hawaiian community,” said Jun Horiuchi, Chief Executive Officer of WDI, Inc. “There’s nothing else like it in Hawaii, so locals and visitors finally have the chance to experience the delight of fresh and creative culinary experiences that will keep them coming back for more. I’m grateful to Romacorp for selecting WDI as their first TR Fire Grill franchisee and look forward to making this new location a mainstay in the Waikiki Beach dining scene.”
The new TR Fire Grill restaurant is located in the world’s largest Hilton Garden Inn on Kuhio Avenue, one of Waikiki Beach’s most popular shopping streets hosting numerous hotels, popular restaurants and one-of-a-kind shops. The restaurant is 6,226 square feet, seats more than 150 guests, has two TVs, and includes a full bar for guests to enjoy TR Fire Grill’s award-winning craft cocktails and extensive wine and beer offerings. Located near the recently rebuilt International Marketplace, the restaurant offers a breathtaking scenic mountain-facing view that perfectly complements the fresh and innovative dishes that have made TR Fire Grill a fan favorite.
About Romacorp, Inc.
Romacorp, Inc. is the parent company of TR Fire Grill, a new chef-inspired American bistro located in Winter Park, Florida and Honolulu, Hawaii. Launched in November 2015, TR Fire Grill is an award-winning restaurant recognized as Best New Restaurant (2016 Winter Park Maitland Ovations Award), Best Craft Cocktail Bar (2016 Orlando Sentinel Best Bets Award), and for Best Cuisine in Orlando (2015 and 2016 OpenTable Awards). For more information about Romacorp, Inc. and our new TR Fire Grill concept, visit www.trfiregrill.com.
For more information about TR Fire Grill franchising opportunities, please visit www.trfiregrillfranchise.com or call (866) 981-0586.
Uproar PR for Romacorp, Inc.
(321) 236-0102 x 230